Rihanna enters the metaverse with her beauty brand, Fenty

Rihanna will offer virtual cosmetics and hair care products under Fenty.

For now we don’t have much information about its launch in the metaverse. But it is possible that Rihanna will bring Fenty to Decentraland. The virtual world that has already hosted clothing brand Wrangler and shoe manufacturer Skechers. Decentraland even hosts events such as Metaverse Fashion Week, which will take place the last week of March.

Other options are also possible for Fenty, for example, the beauty brand could enter The Sandbox, which also hosts artists and DJs such as Paris Hilton.

Fenty has had great success in 1,600 stores across 17 countries. Rihanna founded it with the mission to cater to all skin types and tones. With Fenty Beauty and Fenty Skin, the singer hopes to create makeup that inspires.

“It should never look like a squeeze. It should never look like a uniform. Feel free to take chances, take risks, and dare to do something new or different.”