Adidas Originals and Prada, leading names in fashion, have joined forces for an innovative new metaverse collaboration. Inspired by the physical Re-Nylon collection, they have announced a new community NFT project called adidas for Prada re-source.
The goal of this third collaboration between the two companies is to showcase user-generated art and creators.
Starting January 24, anyone who signs up for re-source using a digital wallet will be invited to submit a photograph, using a filter designed by digital artist Zach Lieberman, to create their own individual creative contribution.
With this latest joint effort, adidas Originals and Prada aim to bring together fashion, design and crypto participants to co-create a large-scale digital artwork. Working with Lieberman, the two companies hope to leverage NFT and web3 technology to reward participation in a new kind of collective rooted in ownership and community.