Cosmetics in the metaverse

Create your avatar from scratch in a digital way?! It is possible! 

Whether it’s through your look or your make-up, it’s no longer fiction, but a reality!

Peter Philips, creative director of Dior make-up, is developing this concept and plunging beauty into the world of “gaming” and the metaverse. 

This new technology is intriguing the big industry players, especially those in the cosmetics industry, who are wondering “how to enter this exploding world”. The question is legitimate, we must not miss this digital shift, which could be a real opportunity for companies today.