Celebrity calls with Burger King NFTs!

After McDonald’s and Taco Bell, it’s Burger King’s turn to launch its NFT collection! Called “Keep it Real Meals”, this NFT collection will allow buyers to benefit from many advantages such as calls with celebrities like Lil Huddy, Anitta or Nelly, with as a bonus, signed souvenirs.

The American fast-food brand proposes a brand new concept of NFT sales which uses marketing. Indeed, for this operation, 6 million QR codes have been placed on Burger King packaging, leading the user to a link that gives access to the Sweet NFT marketplace, partner of the brand for the occasion.