The rubber clogs brand is expanding into the digital world. It has announced plans for a new business including digital objects and clothing and NFT collections for commercial purposes.
Shoes, clothing, bags, accessories and charms, everything is considered for the new activity of the brand. Without announcing a specific date, it is likely to see the first launches in 2022.
This launch highlights the development of companies producing digital objects. For example, the company RTFKT, acquired in December 2021 by Nike, offers Nike sneakers and accessories. Many brands are flocking to the metaverse because it is an unexplored revenue stream. The forerunners of this new world have a natural advantage over their competitors.