A first step into the metaverse by Fast Fashion brand Zara 

A new collection named Lime Glam has been created by Zara for a dressing both in and out of the virtual world inside the metaverse Zepeto.  The advantage of this operation: to have access to a digital version of their physical purchases and vice versa. 

There are more brands addressing avatars in order to express as realistically as possible the personality and clothing style of consumers. 

In parallel to the fact that the industry is monopolizing the potential of the metaverse, fashion and beauty brands are not letting up and are also experimenting with virtual versions of their products.